Panduan Dasar Untuk Account Officer
(Basic Knowledge for Account Officer)

  
   Publisher   : UPP AMP YKPN
                      Yogyakarta - Indonesia
   Year         : 1997 (second edition) - the first edition was published in 1992
   Pages        : 216
  

Synopsis

As shown by its title, the aim of this book is to provide readers with basic knowledge that should be mastered by an Account Officer (bank's Marketing Officer), especially for those who just start or being trained.

We acknowledge that bank is a complex system. There are things related with front liners' job, back office system and procedures, budgeting, reporting, technology and information system, etc. All those things, of course, are important and are the things that make a bank run. Without one of it, the bank will stop operate and break down.

As an Account Officer, not all of those things should be mastered, especially for the new one. There are things that must be known to come to the Account Officer's world, and there are things that can be learned later.

In this book, I describe all those practical things that must be known by a new Account Officer, which makes this book as a very focused book.

Table of Content

Analisis Kredit Untuk Account Officer


   
    Publisher   : PT Gramedia Pustaka Utama
                        Jakarta - Indonesia
    Year         : 1995
    Pages        : 289
              

Sinopsis

Bank is a risk business. That is the statement usually used to describe the nature of bank business, since bank is using other people money to make money (in form of funding and lending). To ensure the continuity of its business (and profit), it is very important for bank to manage its loan quality.

Up to a certain level, the ability of their Account/Credit Officer to evaluate loan proposal properly is the key success factor in lending. That's why bank gives a lot of attention to increase the credit skills of their Account Officers, and that's what I have in mind when I wrote this book, that is, to assist Account Officer in making a sound credit recommendation.

In this book, I describe almost every practical credit analysis needed by an Account Officer to evalute a loan proposal. Beside techniques, I supplement the book with six case study to show readers how the techniques are used in the real world. In the last chapter, I provide readers with principles of lending which are basically the philosophy of lending that should not be forgotten by any Account Officer in doing the lending job.

For the new Account Officer, I believe this is a "self stater-kits" because there's no experience required to understand the material, while for the experts, I hope this book will be able to served as a valuable reference.

Table of Content

Needs Satisfaction Selling VS Value Added Selling

Customer